Our business process consists with following domains.

- Competitive positioning.
- Business strategy.
- Marketing strategy.
- Communication strategy.

Case 1: Cycle Wear - Import new cycling wear and approach to the new market.

The Japan cycling industry, distributers purchase the goods and they resell it to bike shops. Most of the distributors do not have any specific marketing plan to value-up the supplier brand. Some of the cycling wear company establishes Japan office with sales and marketing plan, but most of the companies are not so focusing on Japan market.

Since distributers provide the cycling wear to bike shop without any strategy, bike shop needs to have many dead stock of unfavorable bike wear in the end of season. It creates the mass of discount cycle wear. This circumstance loses the suppliers brand. Not only losing the brand but also, customers do not have a choice to select the bike wear in the small bike shop because of few varieties of clothes. Customers are not satisfiying with current situation.

Customers always look for cycle wear from wide selection. Many cycling wear company wants to expand their market share in Japan market, but the value chain of Japan cycling industry and culture of Japan cycle market create the difficulty of selling cycle wear.

In order to expand the market share and help new supplier in Japan, we decided to make new market which is "aero azure.com". We believe this is the first step to expand the market share for new supplier of cycle wear manufactures. We collaborate with manufactures and provide the different market strategy to the competitors.

Our partner will dominate the market share in the new market. This strategy builds up the brand, and this will make the trigger to expand the market share in the current market.

Our business partners
- Vermarc sports (Belgium)
- DECCA (Belgium)
- BioRACER (Belgium)
- Pissei (Italy)
- MOA Sport (Italy)
- TOKYOlife (Japan)
- Nicole EuroCycle(Japan)